Illegal Galaxy S8 subsidies drop price as low as ~$177 in South Korea

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In the cutthroat South Korean smartphone market, a bidding war for new customers has emerged around the Samsung Galaxy S8, with retailers offering illegal subsidies that drop the new flagship’s price to the equivalent of just $177.

In South Korea, the Galaxy S8 has a RRP of 935,000 won, with a combination of subsidies from carriers and retailers allowing that price to drop as low as 753,000 won. Legally. But during the unofficial holiday period between Labor Day (May 1) and the presidential election next Tuesday, retailers, both on and offline, have been offering as much as 600,000 won in illegal subsidies to attract new S8 customers.

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